Ep 7. The Business of Yoga
This episode explores a conversation that is often overlooked in the yoga world: how to build a stable, sustainable and prosperous life through teaching. After fourteen years of teaching full time, I have learned that being a yoga teacher is far more than sharing classes. You are your own brand, your own business and the person responsible for managing the energy behind your work. Without structure, clarity and strategy, it is easy to become exhausted, uninspired, or overwhelmed by the demands of teaching.
In this episode, we look at the deeper foundations of creating a lasting yoga career, including:
• The importance of business strategy for yoga teachers
• How the four Purusharthas (dharma, artha, kama and moksha) can guide your professional choices
• Why money is simply energy and why systems are necessary to hold it
• The reality of digital creation and why saturation is largely a myth
• How yoga teachers are uniquely positioned to address modern stress and imbalance
• Why creating a body of work matters more than experience alone
• The concept of one thousand true fans and how it can transform your income
• How to build offerings that support your growth rather than contribute to burnout
I also share practical guidance based on my own journey, including:
• Clarifying your vision and what you truly want to offer
• Creating a long-term strategy for your work
• Understanding personal branding and finding your authentic voice
• Using yoga philosophy to move through mental and emotional blocks
• Building a community and email list
• Developing content across platforms
• Recognising the value of investing in yourself and your professional development
We explore the many ways yoga teachers can create income streams, from online courses and digital products to workshops, retreats, corporate sessions and brand partnerships. These pathways offer both flexibility and sustainability, allowing you to support your livelihood while remaining aligned with your values.
Mentioned Resources
Show Your Work, Steal Like an Artist and Keep Going by Austin Kleon
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The Business of Yoga Course
If you are ready to build a sustainable, profitable and purposeful yoga business, The Business of Yoga course brings together everything I have learned over fifteen years as a full-time teacher. The course includes foundational business knowledge, branding and marketing strategy, financial and legal essentials, templates, checklists and guidance on expanding your offerings through classes, workshops, retreats, online courses, digital products and more.
You will receive templates for invoices, branding, contracts, terms and conditions, liability waivers, workshop planning and retreat timelines, along with comprehensive lessons on income streams, financial wellbeing, marketing, content creation, community building and visibility.
- Episode Recorded November 2025